Get to know SKIN1004

We at KS had the privilege to meet with one of our most sought after brands. Without further ado, let’s dive into the world of SKIN1004, an award-winning and natural skincare brand from South Korea. You've probably spotted their iconic Centella line on Instagram, TikTok, and basically every other cool platform out there. Seriously, who isn't obsessed with this K-beauty powerhouse? 

Rose and Charlie flew all the way from South Korea to The Netherlands, and it was amazing to hear them speak with so much passion about SKIN1004. Rose is account manager and makes sure that all B2B sales run smoothly while Charlie focuses on the European market and is Key Account Manager at SKIN1004.

We’re absolute beauty geeks, so we’re always curious to know the story behind a brand and especially the name. So we of course had to ask the team, can you elaborate more on the name? You’re probably wondering how to pronounce SKIN1004 correctly, and we have the answer! It’s Skin-one-o-o-four and it has a pretty cool meaning! Rose and Charlie explained that when you pronounce 1004 in Korean, it sounds the same way as the word Angel. 천사 or Cheon-Sa to be exact. So the translation is in fact, Skin Angel!

“Certainly! Centella proves to be effective in soothing and repairing the skin, while also being anti-inflammatory. It’s a wonderful ingredient for the skin! We source it from various countries in Southeast Asia, with a special emphasis on Madagascar. This unpolluted environment with fewer inhabitants, shows that their Centella has 7 times more active ingredients than other sources.”

They explain that SKIN1004 has 6 different lines catering to 6 different skin types:

Normal skin: Centella line
Dry skin: Hyalu-cica, Probio-cica line
Oily skin: Poremizing line
Acne-prone skin: Tea-trica line
Combination skin: Centella line on dry parts, Tea-trica and Poremizing on other parts
Sensitive skin: Centella line, Probio-cica line

Get ready to upgrade your winter skincare game with the SKIN1004's new Probio-cica line – the ultimate trio for a cold-weather glow-up! Featuring fermented Centella and TECA, this dynamic threesome includes a hydrating toner, a probiotic-packed ampoule, and a luxe cream moisturizer. Probiotics have a beneficial effect on softening the skin texture, as well as healing and anti-inflammatory effects. This line is on a mission to do more than just repair – it's here to fortify and empower your skin barrier, leaving you with a complexion that radiates hydration, velvety smoothness, and a healthy, luminous glow. Say goodbye to winter skin blues and hello to healthy skin!

Long story short, we love everything about SKIN1004, but especially their genuine brand story. They really care what people are putting on their faces and it shows! We hope you enjoyed reading this SkinTalks about SKIN1004, and we’re super excited to watch the next moves of this amazing K-beauty brand. Until next time!